3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand integrated into content viewers actively seek out.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Reach 2.5 million intellectually curious minds
Big Think's Mini Philosophy with Jonny Thomson puts your brand in front of a highly engaged audience of lifelong learners who value substance over hype.
Custom sponsorship packages tailored to your campaign goals.
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New videos published per week
Featured guests and collaborators
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
The case for change
Most ad environments interrupt. This audience ignores them.
Brands struggle to reach thoughtful, educated professionals in contexts that feel authentic rather than commercial.
The old way
- ×Ad environments optimized for interruption, not engagement
- ×Fragmented audiences scattered across disconnected platforms
- ×Content that is either too academic or too shallow for mainstream reach
- ×Few creators who can communicate complex ideas accessibly and commercially naturally
- ×Difficulty finding brand-safe media with both mass reach and intellectual credibility
The Mini Philosophy way
- +Sponsorships designed to feel additive to the audience experience, not interruptive
- +Cross-platform distribution across YouTube, Instagram, Substack, podcast, and Big Think
- +Creator-led storytelling from a bestselling author and former Oxford philosophy teacher
- +Premium editorial environment backed by Big Think's publishing standards
- +Audiences actively seeking meaningful, educational content rather than passive consumption
Getting started
From first call to campaign launch
A simple route from setup to steady output.
Book a call
Tell us your goals, target audience, and timeline. We map your brand to the content formats and topics that fit naturally.
Design your package
Choose from video sponsorships, podcast integrations, newsletter ads, custom editorial, or multi-platform campaigns. Pricing is customized based on platform mix, campaign length, and deliverables.
Launch and measure
Your brand goes live across the platforms your audience already follows. Track reach, engagement, and impact with competitive CPMs against a high-value audience.
Features
Five ways to reach a thoughtful audience
Each format is built to align your brand with ideas your audience already cares about.
Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand integrated into content viewers actively seek out.
Podcast integrations
Long-form conversations with leading thinkers, authors, and cultural voices. Host-read integrations that feel native to the discussion.
Newsletter advertising
Weekly essays delivered to 65K+ engaged readers on Substack who value depth and deliberate choices about where they spend their attention.
Custom editorial partnerships
Collaborate with Jonny Thomson on creator-led branded content that connects your product to conversations about meaning, work, technology, and human behavior.
Multi-platform campaigns
Integrated activations across video, podcast, newsletter, and social - designed to surround your audience with a consistent, thoughtful message.
Choose a plan
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.
Single-platform sponsorship
Custom
Sponsor one format - video, podcast, or newsletter.
- + Short-form video, podcast, or newsletter placement
- + Brand-safe editorial alignment
- + Direct access to a highly engaged audience segment
Multi-platform campaign
Custom
Integrated activation across two or more platforms.
- + Cross-platform video, podcast, and newsletter coverage
- + Consistent brand message across formats
- + Broader reach across the full Mini Philosophy audience
- + Custom content development with Jonny Thomson
Custom creator partnership
Custom
Bespoke creator-led branded content built around your brand narrative.
- + Custom editorial collaborations with Jonny Thomson
- + Tailored content connecting your product to big ideas
- + Full creative development and distribution
- + Deepest brand alignment with audience values
Good to know
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They are lifelong learners who value craft over hype and substance over spectacle.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Next step
Put your brand in front of 2.5 million curious minds
Book a call to explore sponsorship packages across video, podcast, newsletter, and custom editorial.
Book a call→